Francesca Storti's profile

Orto Botanico di Napoli | Brand identity



Botanical Garden of Naples
branding /  wayfinding design


Geometric, linear, elegant. These were the keywords that inspired me to create the new brand identity of the Botanical Garden of Naples. Starting from the graphic stylization of a plant, I decide to give the whole visual identity a clear and geometric lines inspired by the geometry present in natural forms.




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Orto Botanico di Napoli | Brand identity
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Orto Botanico di Napoli | Brand identity

This is an academic project / IUAD Accademia della Moda, Naples

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